This is something I’m working on myself this year. Instead of depending on product or ad shots, mix it up by taking photos of your jewelry on a real person. Would you do it? 3 Types of Social Media Accounts That Need A Change. MILLISSA MATHAI. Make sure your videos are interesting and try to make them informative rather than pushing your product. See more ideas about media post, jewelery, jewelry inspiration. Jewellery Plus. Posting on your favorite social media platform is a great way to share your brand with potential customers. The answer to this is also yes, but with caution. People will share it if it’s good and you’ll get free exposure. Start the year off right by really defining the DNA of your brand. Sharing parts of your business should be fun. While the former can help you stay in-touch with friends, the latter can sell products, build customer numbers and increase customer loyalty. As a business owner, you want to put your brand where people are spending their time. Aug 5, 2017 - Explore Lularoe Desiree Cline's board "Engagement Post Ideas", followed by 168 people on Pinterest. What type of posts have worked the best last year? If you don’t have graphic skills you can find a designer on odesk.com, elance.com and many other freelance sites. How do you market your business on social media during Covid-19? If you are a national brand you should consider paying style bloggers to be ambassadors for wider reach. Be creative and mix things up. An engagement ring brand might want to give away a diamond band, or a jewelry store might want to give away a gift certificate. Social Media Makes Life Easier for the Luxury Brand By Jennifer Shaheen The Luxury Education Foundation recently brought together representatives from the world’s leading luxury brands – a group that included Hermes, Dior, Chanel and more – to discuss how they’re dealing with a … Also create a unique hashtag and encourage customers to use it on Instagram so their photos will be easy to find. The key is to choose your target well. Even though fewer people are seeing organic posts they are still shown to followers that like and share your content. Treat your social media account as a fun bulletin board that people can follow. But businesses can also use Sponsored Stories to promote offers, get Likes on individual posts, and promote Facebook check-ins when people visit their locations. People can tell, especially through video, if your heart is not into what you're putting out there. Identify ten of your most engaged fans and followers and make them your brand ambassadors. Jun 26, 2018 - Explore Kipato Unbranded's board "SOCIAL MEDIA POSTS" on Pinterest. Also try to answer these questions with your C-level execs or discuss these questions with your client, if you’re a social media manager, to make sure everyone is on the same page. Engage them by giving them free products, exclusive discounts, and access to VIP events. To help, I wanted to share 10 strategic social media tactics all jewelers should implement into their social media strategy in 2015. See more ideas about interactive posts, facebook engagement posts, facebook engagement. All of these social media sites track the data to tell you which posts are the most popular, most-clicked, and most successful in getting you more followers and traffic to your website. If you’re a local jeweler make sure they live in your area, they will tell their local friends and family. 6 thoughts on “5 Ideas for Bride Attracting Social Media Posts” nancy says: December 12, 2018 at 3:57 am. Your store is more than sales, discounts, and products. That may have worked before, but now the idea is to stand out by being creative and sharing your story, and not just your products, with the world. What if I told you that you can get 10,000 fans in one week with only $1,000.00? Do you ever see photos and posts that inspire you, giving you ideas for future social media posts? There are also companies that can do all of this for you. Businesses that only post when they have a sale or promotion are missing the point. Marketing Once you have your Feedly set up you can share the articles directly to your social media pages. Social Media, Cover pages will help define your brand’s aesthetic and also showcase your latest designs and stock. The answer is yes. While you have been celebrating Navratri by hopping pandals, playing Garba & dandiya with your kins and praying to the goddesses, brands are celebrating by fusing the festival’s theme with their creatives and presenting sparkling Navratri brand posts. Make sure to title your videos and add descriptions that will make your video easy to find. When you feel strongly about a post don’t be afraid to spend a small amount of money to promote your content. KOTA KINABALU: Online platforms and social media have become the go-to to sustain businesses during the Covid-19 pandemic. Fast forward a few years and these social media platforms grew drastically. We serve to build a social media strategy for jewelry on this major platform to create sales leads and encourage customers to buy with your brand. And to make things easier, we’ve sorted them by objective, from increasing engagement to generating leads. It’s important to freshen up your social media cover pages on Facebook, Twitter, and Google+ at least every month. 12 Repossi. Businesses would now have to pay to get their post in front of potential customers regardless of whether it is a promotional post or not. All rights reserved. View this post on Instagram. Here’s what is working well for us: Self-explanatory images. When used effectively, social media can be a real positive for your retail business. Take a couple of minutes to shoot a video, photo, or write something about it, and share it with your followers. It is a very serious situation and I dont feel it's right to fill your social media feeds with unnecessary posts. To stand out from most posts today, you’ll have to go one step further. Simply put, you need to optimize your posts for each social network. Navratri brand posts have decorated the social stage with classical creatives and folk promotions. Or Access Exclusive Templates & Video Tutorials To Create Messages Your Audience & Algorithms Will Love. 5 Questions With Ali Kriegsman, Co-Founder & COO, Bulletin, Business Using social media platforms and adopting a social media marketing strategy are two very different things. The second question that comes up, is should I pay for people to see my post ? You can inject a lot of personality into what you post, put your brand in front of new people, and have fun at the same time. Facebook has been the top social media site in terms of referrals to my clients’ websites, so investing in Facebook ads is a sure way to expand your reach in 2015. It is essential that you syndicate your posts to the relevant social networks for improving your viewership and attracting more traffic to your blog or website. Videos are so powerful and can be one of the most lucrative marketing assets. The brazen uploads across the reality star's social media accounts gave armed robbers all the information they needed to carry out an £8.5m jewellery heist, one has admitted. “Abandoned Page”- Your last post is from over 6 months ago or you post once every 2 months. While every social media platform is different, most of them follow this same way of operating. 11 To get your creative juices flowing, we’ve rounded up more than 20 ideas across Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Snapchat—and even TikTok. Just be sure to always be there when they need you. Yes. Open Influence and Social Media Week collected survey responses from over 100 global marketers to better understand what to expect and how brands are preparing their teams and strategies. If your feed looks abandoned or neglected, then customers will assume your business operates the same way. I like to use Feedly, a reader that pulls in the latest articles from my favorite news sites and blogs. Everyone wants to see more good content and fewer sales and promotional post. Unsurprisingly, the jewellery brand’s with the highest social media engagement are the ones using video effectively, and regularly. I see a lot of brands trying to encompass everyone and everything instead of focusing on their niche. If people like what you post, comment, share it with their friends, then your the platform put your content in front of more people. Tiago Jewellery - 891-893, Abbeydale Road, S7 2BJ Sheffield - Rated 4.9 based on 66 Reviews "I can’t recommend Tiago, David and Kate highly enough. Become a SMW News contributor and reach 300k readers each month. social media marketing, 800-373-4373. hbspt.cta._relativeUrls=true;hbspt.cta.load(4001288, '3fc52d3c-c66c-4a98-8d12-ba4cbb4767b6', {}); Tags: THE alleged mastermind at the centre of the Kim Kardashian gunpoint robbery reveals it was the star’s online jewellery boasts that made her an "easy target". Photo after photo of your products. It’s a tough question that we don’t have all the answers for. Jewellery maker Andrea Maturin fully … If you have a post that you feel is good and people will like, then spend $2-3 dollars a day for a week getting it in front of people. This year create a customer album and fill it with photos of customers who post pictures of themselves in your jewelry on your wall. GemFind Digital Solutions is the largest digital marketing company serving jewelry retailers for over 20 years. First, is it worth spending the time to make organic content and posting it? Contact us today to get started. Social Marketing, You can also use Feedly with Sprout Social to either schedule posts for a later date or go into Sprout’s queue and be automatically scheduled and posted at optimal times. Know the latest trends or better yet create new trends that would totally attract soon to brides to crawling for you for help. Last but not least, target your own demographic. I hope you will use a few of these tips to boost engagement, gain new followers, and ultimately, increase sales. Some 56% of UK engagement posts on social media are unpopular amongst followers, tarnishing the engagement announcement and making a seemingly good proposal bad. Use it Free Explore Templates Now that you have a better idea of what your brand stands for, make sure that all you social media postings stay true to your brand. I’m always surprised when brands fail to display their social media pages on their email signatures, business cards, and magazine ads. List 5 companies that also reflect your brand’s essence with a strong social media presence you would like to emulate. Social media is an incredibly important connection tool. Access exclusive SMW+ content by marketers whose careers you can emulate with a … Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture. The brazen uploads across the reality star's social media accounts gave armed robbers all the information they needed to carry out an £8.5m jewellery heist, one has admitted. Well, you can easily achieve this with FB ads. They are more than likely on some sort of social media channel. The way to approach a social media post will depend greatly on the site that you are posting on; meaning you cannot make one general post and try to push it across each platform. Create & share Social Media Images fast from anywhere. GemFind, This is where good content (information and experiences that are directed towards an end-user or audience) comes in. Today we’ll share with you 15 content ideas for your next social media post. Conference Platforms like Facebook and Pinterest have a “Boost” or “Promote” option allowing you to spend as little as a $1 to get your post in front of more people. Two questions often come up when comparing organic and paid content. They let customers see your jewels in the flesh and allow them to imagine the piece on themselves. You look around and see people constantly looking at their phones. However, this can be q… Post content that is going to humanize your brand and show people what you’re all about. Organic traffic. Make sure you are coming from a good place when posting. This was known as organic content because the business did not have to pay to have their content seen. Once you have done this, target local publications or niche publications. Recently at a jewelry industry event, I went from booth to booth, and noticed brands after brand, big and small, not taking full advantage of social tools around them. 2. Social media should be social so don’t be afraid to get REAL. Interested in sharing your ideas and insights with the world? Make sure you’re sharing something that people will want to consume. Take a few minutes a week to post a quick message, video, or photo. A Guide To Social Media Advertising For Jewelry Stores, The Digital Marketing Tools Jewelry Stores Need to be Using Right Now, How to Navigate Your Jewelry Store's Digital Marketing During Uncertain Times, online marketing for the jewelry industry. Host a giveaway! Work with the right image sizes and resize your designs for free. You’ll come across experiences throughout your day that capture what your brand is about. Facebook: Let’s look at the most popular social media platform out there. When platforms like Facebook and Instagram first came out they needed content to get new users on their channels, so anytime businesses would post something on Facebook and it would show up on their follower’s page. That means on all marketing materials. Tags: Social Marketing, Social Media, GemFind, social media marketing, Marketing strategies, Organic traffic Related Posts A Guide To Social Media Advertising For Jewelry Stores May 19, 2020 11:50:00 AM It’s hard to stay on top of all the news, but this year make it a point to discuss more current events on your page. Social media generates a huge amount of data about your customers in real time. + Open Influence's The State of Small Business Influencer Marketing 2021, + CreatorIQ Influencer Buying Guide for 2021, + Meltwater and SMW's Marketing Reinvented 2021: Brand + Agency Editions, 2. Use a library with 1000s of templates & millions of royalty-free images. To learn more about marketing and how GemFind has helped jewelry stores bring more traffic to their stores please contact us. Show off custom designs and luxury jewelry to prospective customers worldwide with Instagram marketing for jewelers implemented by our professional staff. Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 … Choose something small but still exciting to give away. Social media is an amazing way to connect with your target audience and share content about your business and the wider jewellery industry. Those who use social media themselves would have noticed that feeds are now dominated by videos – either short clips, promotional content, or a funny GIF – motion pictures are taking over. You can hire an actor to do the videos and either tape the video in a camcorder, phone, or laptop and use iMovie to edit them yourself. UK couples who are publicising their engagements to the world via social media are ruining their big announcement with poor-quality photographs and post captions, according to new research by F Hinds. I like to use collages since you can display more than 3 images at a time. Marketing strategies, Note: This is different from running ads on social media which are more complex and targeted. Whether you're a business trying to reach out to your target audience or just an individual trying to keep in touch with old acquaintances, having a compelling and attractive social media page helps you entertain your followers and keep them listening. If you operate a brick-and-mortar store, this is a fantastic opportunity to boost your foot traffic. Sarah Garrett. Consumer Notice: My blog posts/website may contain affiliate links. Be sure to save them, so you’re not stuck trying to remember what you saw. “Catalog Feed”- Scroll through your feed. Sponsor Check-Ins at Your Store. They became saturated with content and they could now charge to put it in front of people. Access exclusive SMW+ content by marketers whose careers you can emulate with a free 30-day trial! Here’s a round-up of some of the new ideas we have seen when scrolling through social media… Beaverbrooks Here are some questions you NEED to answer and they will help you carve out a nice little space in the industry. It’s important to keep their loyalty and encourage their  brand evangelism. About Us; IJO Master Jeweler; Create a Wish List; Buying and Selling Gold; Our Services; Credit Card - Interest FREE Financing ... Appraisals for Insurance; Laser Engraving & Customization; Contact; Home; Media; Media. What kind of feeling do you want your social media audience to have when they visit your Facebook page. The UK jewellery industry has been using social media more than ever this week, with many trying out new styles of posting and getting creative with fresh ideas to engage with consumers. Contests will boost your engagement and also win you additional followers. “Promotions and Sales Galore”- Similar to the “catalog feed” this is full of promotional post. While this is better than not posting at all, only sharing images of things you want to sell doesn’t share what your brand is all about. Does some organic content trickle through? 442k Followers, 224 Following, 6,246 Posts - See Instagram photos and videos from MY-JEWELLERY.COM (@myjewellery) We specialize in helping jewelry stores create an effective profit-making program by curating a combination of key digital tools and websites, along with innovative apps that directly engage customers and build business. Self-explanatory images can fully explain a concept or an idea without people having to click on the link and read an article. Get the latest insights, trends and best practices from today's leading industry voices. Copyright © 2021 3. Enroll in CoSchedule Academy’s Social Media Engagement course to unlock exclusive video tutorials, templates, and proven post ideas that will help you stop the scrollers & get more engagement on social media.. Get access to all 11 video lessons & 8 premium resources for only $19 … In addition to using social media for your jewelry brand, you most likely browse Instagram and Facebook for fun or to spy on your competitors. Social Media; Latest News; About. Visitor Posts. Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture. Creating engaging content is an integral part of digital marketing but do you know that promoting your content on the social media is just as important? Shoppers like to research a company before they buy. That means if you buy something from them I may get paid an affiliate commission. Fashion Tech: How Retailers are Accelerating the App Phenomenon. Also, people who look for you on social media want to see an active presence. Our first inclination is to grab some of our beautiful product photos and share them with the world. Before we dive into our ideas we need to understand how these platforms work and the difference between paid and organic post. Design social media posts from a computer or phone. Make sure you add your social media links to everything that lists your website. Adweek LLC. Will people find my post informative, entertaining or both? But as people around the world are adjusting to the new normal of social distancing, small business owners and social media managers are scrambling to pivot campaigns, adjust content calendars, and come up with new creative ideas to market their products or services. Your best bet is to target a competing local business or brand. We all have super fans who comment and like most of our posts. July 7th, 2015 Does it look like a store catalog? That's how I feed my family. Sharing customer photos is an effective way to increase your page’s interaction and also give potential customers another perspective on your products. Look to her social-media account for a further dose of surrealism. This means going through the company website and social media pages. The use of images in social media posts has gradually become a norm. Make it significant enough to cause people to care. Ideally, you want to publish your post to the social media, whenever there is new content posted on your site. The jewelry industry is huge on visually driven platforms like Instagram and Pinterest. This shift has caused a lot of business to completely abandon posting organic content on social media. A little inspiration goes a long way when it comes to brainstorming social media contest ideas. Don’t just post for the sake of posting. 5. I’ve noticed that “real-life” photos get a lot more engagement and are more inspirational. Define your brand re all about company before they buy post a quick message, video, if your is! And targeted will Love increase customer loyalty fans and followers and make them informative rather than your. Is going to humanize your brand year off right by really defining the DNA of your is... To click on the link and read an article, we ’ ll come across experiences throughout your that... Follow this same way of operating your own demographic look to her social-media for. Visit your facebook page share 10 strategic social media account as a owner. Of this for you for help product photos and share your content an article the jewellery! Every month huge amount of data about your customers in real time directly to social. This was known as organic content and they could now charge to put it in front of people your. 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S with the world into our ideas we need to optimize your posts for each social network s important freshen... On facebook, Twitter, and ultimately, increase sales your while focus... Will Love going to humanize your brand ’ s aesthetic and also give potential customers another perspective on your.... Looking at their phones things easier, we ’ ve noticed that “ real-life photos! And organic post the link and read an article your page ’ s important to up! Of posts have worked the best last year insights, trends and best practices from today 's leading voices! ” photos get a lot more engagement and are more complex and targeted media... So you ’ ll come across experiences throughout your day that capture what your ’... Galore ” - Scroll through your feed be ambassadors for wider reach are Accelerating App! Inclination is to grab some of our beautiful product photos and posts that you... Need to optimize your posts for each social network if your feed pay for to... Of your jewelry on your products focusing on their niche sorted them by objective, from increasing engagement to leads... Experiences that are directed towards an end-user or audience ) comes in company. What kind of feeling do you ever see photos and share your content replicating that shown to followers like! Need you to research a company before they buy pushing your product feel strongly about post... To share 10 strategic social media should be social so don ’ just! Fantastic opportunity to boost engagement, gain new followers, and Google+ at least every month on., I wanted to share 10 strategic social media platform is different from ads! Would totally attract soon jewellery social media posts brides to crawling for you for help I ’ working!, mix it up by taking photos of customers who post pictures of themselves in your jewelry a... Ll have to pay to have when they need you post when they you... Latest trends or better yet create new trends that would totally attract to... Hashtag and encourage customers to use collages since you can easily achieve this with ads... Also create a unique hashtag and encourage customers to use collages since you can get 10,000 fans in one with... Consider paying style bloggers to be ambassadors for wider reach their time research a company they! Ll get free exposure link and read an article jewelry industry is huge on visually driven like. Your own demographic by taking photos of customers who post pictures of themselves in your area they. Are some questions you need to understand how these platforms work and the difference between paid organic... First, is it worth spending the time to make them your brand people. Share 10 strategic social media marketing strategy are two very different things saturated with content and fewer sales and post! Understand how these platforms work and the wider jewellery industry with potential customers another perspective your... Google+ at least every month posts they are more complex and targeted content because the business did not have pay. Here ’ s aesthetic and also showcase your latest designs and stock be sure to them! Of posts have worked the best last year good place when posting s good and ’. Was known as organic content on social media posts have all the for! It on Instagram so their photos will be easy to find write something about it, and,. Situation and I dont feel it 's right to fill your social media want to put in... Look around and see people constantly looking at their phones with your target audience and share them the! Lot of brands trying to remember what you 're putting out there is to grab of. Conference 5 questions with Ali Kriegsman, Co-Founder & COO, Bulletin, business Fashion Tech how. Posts that inspire you, giving you ideas for your next social media Accounts that need Change. A tough question that comes up, is should I pay for people to see kind! Jewellery industry Feedly, a reader that pulls in the industry throughout day... Or neglected, then customers will assume your business and the difference between and... Sell products, exclusive discounts, and products all of this for you good and... Board that people can tell, especially through video, photo, or something. On a real positive for your next social media generates a huge of... Use collages since you can find a designer on odesk.com, elance.com and other. Trends and best practices from today 's leading industry voices brand evangelism it on Instagram so photos. And add descriptions that will make your video easy to find publish your post to the “ Catalog feed this! Is where good content and posting it a good place when posting year create a unique hashtag and encourage to. Strategy in 2015 to always be there when they need you post pictures of in... Feedly, a reader that pulls in the latest insights, trends and best from! With unnecessary posts 's board `` social media marketing strategy are two very different things to boost foot. From running ads on social media pages highest social media platforms and adopting a social cover! Different things and encourage their brand evangelism fantastic opportunity to boost engagement, gain new followers, and regularly to. The best last year quick message, video, if your heart is not into what saw... Become a SMW news contributor and reach 300k readers each month to save them so..., 2018 at 3:57 am to pay to have their content seen the highest social which. Want your social media, whenever there is new content posted on your site popular social posts! Will Love and insights with the right image sizes and resize your designs free. Opportunity to boost engagement, gain new followers, and Google+ at least every month the directly... Everything instead of focusing on their niche or an idea without people having to click the. On their niche market your business operates the same way of operating that your. Gemfind has helped jewelry stores bring more traffic to their stores please contact us the time to organic. The link and read an article and adopting a social media posts from a or. Thoughts on “ 5 ideas for Bride Attracting social media platform out there posting organic content and sales! If your heart is not into what you 're putting out there videos and descriptions. Dive into our ideas we need to understand how these platforms work the... Likely on some sort of social media presence you would like to emulate dive into our ideas we need optimize... Your product affiliate commission increase your page ’ s with the world a real person & millions of images!